所以,iPhone 14香吗
所以,iPhone 14香吗
阅读原文
9月8日凌晨,苹果秋季新品发布会推出了iPhone 14、iPhone 14 Plus、 iPhone 14 Pro、iPhone 14 Pro Max四款机型。
无注释原文:
Apple Inc. on Wednesday began a third year of nudging customers to iPhones with 5G-capable technology, betting iterative enhancements will still appeal to buyers who haven’t upgraded to the latest offerings.
The iPhone 14 lineup took center stage for customers and investors at the company’s annual September event at its Cupertino, Calif., headquarters and on its website. The new models are an evolutionary offering after the late 2020’s iPhone 12 brought 5G cellular capability for the first time. 5G has been touted as offering faster download speeds, appealing for streaming video and videogames.
The tech giant focused on safety features for the iPhone 14 lineup and newest smartwatches, adding sensors that can detect car crashes and alert authorities. The new smartphones will get satellite connectivity for sending emergency messages to use in areas not touched by cellular towers.
Many analysts had expected to see Apple increase prices for some iPhones, but the company kept starting prices the same compared with a year ago for both base and high-end models. It dropped the cheapest iPhone Mini version.
Demand for the iPhone 12 and iPhone 13 lineups helped Apple post record profits and sales in the past two years. IPhone revenue rose 39% in fiscal 2021 and is expected to rise another 6.7% to a record $205 billion this fiscal year, which ends later this month.
“The iPhone’s sales performance year to date has been impressive, and is the biggest reason why the company has largely bucked the economic downturn,” said Gene Munster, managing partner at Loup Ventures. “Keeping that segment’s momentum going this holiday in the face of a stressed consumer will be top of mind for investors when the new models are unveiled.”
Apple has defied an industrywide decline in smartphone shipments, which slipped almost 9% in the past quarter compared with a year earlier, according to researcher International Data Corp. During the first half, the bright spot in the market was smartphones priced above $900, according to Counterpoint Research.
The biggest changes on Wednesday were in the higher-end iPhone Pro models that cost more and have helped drive more revenue for the company. Apple revealed 6.1- and 6.7-inch display versions of the Pro models and added a 6.7-inch offering—called iPhone 14 Plus—to the iPhone 14 base version along with the 6.1-inch display.
The Pro versions got a new faster A16 chip and screen that is brighter and allows for always-on display. The high-end phones come with a new design that houses the front camera in a pill-shaped hole in the screen replacing the iPhone 13’s notch. It surfaces alerts in what Apple is calling the dynamic island that expands across the top of the screen. The high-end devices have a bigger camera system with more-advanced zooming among other capabilities.
The base iPhone 14 with the 6.1-inch display will start at the same price as last year’s iPhone 13. The new larger-size 6.7-inch iPhone 14 Plus starts at $899 while the same-sized Pro version with a better camera system and other upgrades starts at $999. The bigger iPhone Pro Max starts at $1,099.
“It is impressive that Apple has maintained year-on-year pricing parity on the new iPhone 14 devices in the U.S.,” Ben Wood, chief analyst at CCS Insight, said in an email. “We had anticipated that inflation, increased production and component costs, and other expenses such as more expensive shipping would have led Apple to increase its retail pricing.”
One of the biggest technological changes announced Wednesday was the arrival of satellite connectivity for smartphones. The new service, called Emergency SOS via satellite, will allow iPhone 14 users to send special low-bandwidth text messages to emergency responders through space-based relays. Apple said the service will launch in November in the U.S. and Canada. The company plans to offer the service for free for two years.
含注释全文:
Apple Inc. on Wednesday began a third year of nudging customers to iPhones with 5G-capable technology, betting iterative enhancements will still appeal to buyers who haven’t upgraded to the latest offerings.
Translate:
苹果公司(Apple Inc.)周三开始了第三年向消费者推出5G版iPhone的行动,认为迭代升级仍将吸引尚未升级到最新产品的消费者。
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The iPhone 14 lineup took center stage for customers and investors at the company’s annual September event at its Cupertino, Calif., headquarters and on its website. The new models are an evolutionary offering after the late 2020’s iPhone 12 brought 5G cellular capability for the first time. 5G has been touted as offering faster download speeds, appealing for streaming video and videogames.
Translate:
在苹果公司9月份于加州丘珀蒂诺总部举行的年度活动上,iPhone 14系列成为客户和投资者关注的焦点,同时也是该公司网站上的主角。这款新机型是在2020年末iPhone 12首次推出5G功能之后的一款升级产品。5G可提供更快的下载速度,对流媒体视频用户和游戏玩家颇具吸引力。
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The tech giant focused on safety features for the iPhone 14 lineup and newest smartwatches, adding sensors that can detect car crashes and alert authorities. The new smartphones will get satellite connectivity for sending emergency messages to use in areas not touched by cellular towers.
Translate:
这家科技巨头把重点放在iPhone 14系列和最新智能手表的安全功能上,增加了可以检测车祸并通报警方的传感器。新的智能手机将配备卫星连接,可在蜂窝基站没有信号的地区用于发送紧急信息。
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Many analysts had expected to see Apple increase prices for some iPhones, but the company kept starting prices the same compared with a year ago for both base and high-end models. It dropped the cheapest iPhone Mini version.
Translate:
许多分析人士曾预计苹果公司会提高部分iPhone产品的价格,但该公司的基础款和高端款的起售价与一年前相比都保持不变。该公司放弃了最便宜的Mini款。
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Demand for the iPhone 12 and iPhone 13 lineups helped Apple post record profits and sales in the past two years. IPhone revenue rose 39% in fiscal 2021 and is expected to rise another 6.7% to a record $205 billion this fiscal year, which ends later this month.
Translate:
消费者对iPhone 12和iPhone 13系列的需求,帮助苹果公司在过去两年里实现了创纪录的利润和销售。2021财年,iPhone销售收入增长39%,预计截至9月底的本财年将再增长6.7%,达到创纪录的2,050亿美元。
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“The iPhone’s sales performance year to date has been impressive, and is the biggest reason why the company has largely bucked the economic downturn,” said Gene Munster, managing partner at Loup Ventures. “Keeping that segment’s momentum going this holiday in the face of a stressed consumer will be top of mind for investors when the new models are unveiled.”
Translate:
Loup Ventures执行合伙人Gene Munster表示,iPhone今年以来的销售表现不俗,这是苹果公司在很大程度上抵御住经济低迷影响的最大原因。他称,消费者支出乏力之际,iPhone业务在这个假期季能否保持良好势头将是投资者在新机型发布时最关注的问题。
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Apple has defied an industrywide decline in smartphone shipments, which slipped almost 9% in the past quarter compared with a year earlier, according to researcher International Data Corp. During the first half, the bright spot in the market was smartphones priced above $900, according to Counterpoint Research.
Translate:
根据研究机构国际数据公司(International Data Corp.)的数据,上一季度全行业智能手机出货量同比下降了近9%,而苹果公司顶住了这种下滑影响。根据Counterpoint Research的数据,今年上半年,市场上的亮点是价格高于900美元的智能手机。
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The biggest changes on Wednesday were in the higher-end iPhone Pro models that cost more and have helped drive more revenue for the company. Apple revealed 6.1- and 6.7-inch display versions of the Pro models and added a 6.7-inch offering—called iPhone 14 Plus—to the iPhone 14 base version along with the 6.1-inch display.
Translate:
周三产品发布会的最大变化是价格较高的iPhone Pro机型,这些高端机型帮助苹果公司取得更多收入。苹果公司发布了6.1英寸和6.7英寸的Pro机型,并在6.1英寸的iPhone 14基本款机型外增加了6.7英寸的iPhone 14 Plus。
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The Pro versions got a new faster A16 chip and screen that is brighter and allows for always-on display. The high-end phones come with a new design that houses the front camera in a pill-shaped hole in the screen replacing the iPhone 13’s notch. It surfaces alerts in what Apple is calling the dynamic island that expands across the top of the screen. The high-end devices have a bigger camera system with more-advanced zooming among other capabilities.
Translate:
Pro系列手机搭载更快的A16新芯片,屏幕更明亮,并且支持息屏显示。该高端系列手机采用新设计,将前置摄像头放置在屏幕上的一个药丸状的小孔中,取代了iPhone 13的凹槽。在苹果公司所称的动态岛中会出现警示信息,动态岛(dynamic island)位于屏幕顶部。该高端系列手机配置有更大的相机系统,具有更先进的变焦等功能。
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The base iPhone 14 with the 6.1-inch display will start at the same price as last year’s iPhone 13. The new larger-size 6.7-inch iPhone 14 Plus starts at $899 while the same-sized Pro version with a better camera system and other upgrades starts at $999. The bigger iPhone Pro Max starts at $1,099.
Translate:
基本款iPhone 14配置6.1英寸显示屏,起售价与去年的iPhone 13相同。更大的6.7英寸新款iPhone 14 Plus起售价899美元,6.7英寸Pro搭载更好的相机系统和其他升级,起售价999美元。更大尺寸的iPhone Pro Max起售价为1,099美元。
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“It is impressive that Apple has maintained year-on-year pricing parity on the new iPhone 14 devices in the U.S.,” Ben Wood, chief analyst at CCS Insight, said in an email. “We had anticipated that inflation, increased production and component costs, and other expenses such as more expensive shipping would have led Apple to increase its retail pricing.”
Translate:
一些分析人士此前预测,由于面临更大的成本压力,苹果公司会借推出iPhone 14的机会提价。CCS Insight首席分析师Ben Wood在一封电子邮件中表示:“令人印象深刻的是,苹果公司新推出的iPhone 14在美国市场定价与去年发布的机型持平。”Wood称:“我们原本预计,通货膨胀、生产和零部件成本增加,以及更昂贵的运费等其他费用,会导致苹果公司提高零售价。”
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One of the biggest technological changes announced Wednesday was the arrival of satellite connectivity for smartphones. The new service, called Emergency SOS via satellite, will allow iPhone 14 users to send special low-bandwidth text messages to emergency responders through space-based relays. Apple said the service will launch in November in the U.S. and Canada. The company plans to offer the service for free for two years.
Translate:
周三宣布的最重大技术变革之一是在智能手机中提供卫星连接。这项名为卫星通信紧急求助(Emergency SOS vis Satellite)的服务将让iPhone 14用户通过天基中继系统向紧急救援人员发送特殊的低带宽短信。苹果公司表示,这项服务将于11月在美国和加拿大推出。该公司计划免费提供这项服务两年时间。
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